Interactive Design, (or interaction design), is described by Stanford University's Professor Terry Winograd, as "the design of spaces for human communication and interaction." It is human centred design aimed to use technology to make information easily accessible to the user. Bill Verplank, an interaction designer also from Stanford University, breaks down interactive design to 3 main factors that must be communicated between the user and the technology.
These are:
- How do you do? (what aspects help the user know how to use the technology?)
- How do you feel? (how does using this technology make the user feel?)
- How do you know? (what aspects of the technology reassure the user that they are interacting successfully?)
Some examples of websites that successfully 'tick all the boxes' of interactive design are:
The Portfolio of Stephano Dinamarca Fernandez
Stephano's index page clearly lays out calling cards for his different projects with graphics relevant to the associated project. When the user selects one of these icons, they are taken to a page that communicates the project with use of text and graphics.
(click images to view full size)
AS Colour - Sydney based suppliers of blank clothing.
The website uses a hierarchy of neutral colours to communicate what is important to the user and to guide the eye to the appropriate links.
(click images to view full size)
Yellow Pages - Australia's premier phone directory.
The website allows users to search for contact details of residential estates along with businesses. Searches can be specified by localities and other options and results are displayed in a list form with the option to view locations on a map.
(click images to view full size)
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